Monday, May 16, 2016

EVENT: Generation Beauty Toronto Stylist Gift Bag + Line Up Goodies Haul

Thanks to Ipsy OS, I headed to Generation Beauty Toronto this past weekend! What a whirlwind of 2 days. 

Walking the Ipsy pink carpet favourite @livingthegrey

What is Generation Beauty? Generation Beauty is a two day "conference" of sorts where makeup fanatics convene to explore brands and meet influencers (like Desi Perkins, LusterLux and Made Yew Look). 

Generation Beauty 2016 brands included: Absolute New York, Benefit, Crown Brush, Luxie, OGX, Rock Your Hair, Royal and Langnickel, Tarte, Cake, Caudalie, Essence, Nudestix, Physicians Formula, Pixi by Petra, Pur, Skinfix, and Evelyn Iona. 

Generation Beauty Attendee + Creator Gift Bag goodies


I'll skip all the administrative details and get straight to the goodie bag. The creator goodie bag was much larger than the regular attendee items that I received, so I've denoted the goodies that I had to line up for with an asterisk (*) and highlighted in purple. Want to see something reviewed? LET ME KNOW! 

Generation Beauty Toronto Attendee Swag

Generation Beauty Toronto Stylist Gift Bag 

 Generation Beauty Toronto Stylist Gift Bag Swag
  • Absolute New York After Glow Illuminating 3D Liquid Highlighter
  • Absolute New York Spot Light! Illuminating 3D Liquid Highlighter
  • Benefit They're Real Mascara
  • Cake/Be Delectable Everything Balm
  • Cake/Be Delectable Everything Balm (sample)*
  • Crown Brushes Crown Pro - no name
  • Essence Mosaic Blush
  • Essence Forbidden Volume Mascara Rebel
  • Essence the Gel Nail Polish in Free Hugs
  • Essence I Love Colour Intensifying Eyeshadow Base
  • Essence 2-in-1 Eyeshadow and Liner in 03 Light Me Up
  • Essence 2-in-1 Lipstick and Liner in 05 Lush Berry
  • Essence Prettifying Lip Oil in 02 First Help
  • Essence Pinky, BB Beauty Balm Lip Gloss in Flirtylicious
  • Essence the Velvets Eyeshadow in Mr. Mocca-bean
  • Essence Keep It Perfect Make-Up Fixing Spray
  • Essence French Manicure Tip Guides
  • Evelyn Iona Natural Lip Gloss in Val
  • Ipsy Brow Before Beaus Make Up Bag*
  • Luxie Beauty 520 Tapered Face Brush
  • Luxie Beauty 227 Blending Brush
  • Luxie Beauty 213 Eye Shading Brush
  • Luxie Beauty 229 Tapered Blending Brush
  • Luxie Beauty 512 Small Contouring Brush
  • Luxie Beauty 522 Tapered Highlighting Brush*
  • MAKE UP FOR EVER Life is a Stage Makeup Bag
  • MAKE UP FOR EVER Step 1 Hydrating Primer
  • MAKE UP FOR EVER Excessive Lash Mascara
  • MAKE UP FOR EVER HD Pressed Powder (mini)
  • MAKE UP FOR EVER Aqua XL Eye Pencil in M-92 Pastel Lilac and M-10*
  • MAKE UP FOR EVER Ultra HD Foundation in Y315 (sample)*
  • MAKE UP FOR EVER Artist Eyeshadow Duo in D-320, M-636*
  • MAKE UP FOR EVER Sens Eyes Waterproof Makeup Remover*
  • MAKE UP FOR EVER Charli XCX Makeup Bag*
  • Nudestix Gel Colour Lip & Cheek Balm in Pulse*
  • Nudestix Gel Colour Lip & Cheek Balm in Rebel
  • NYX Sculpt and Highlight Brow Contour in Soft Brown
  • NYX Lid Lacquer
  • NYX Vivid Brights in 05 Vivid Sapphire
  • NYX Intense Butter Gloss in Funnel Delight, Spice Cake, Orangesicle
  • NYX Born to Glow Liquid Illuminator in Pure Gold
  • NYX Colour Mascara in Purple
  • NYX Pro Lip Cream Palette in The Nudes*
  • OGX Strength & Body + Bamboo Fiber-full thickening cream
  • OGX O2 Shampoo and Conditioner (foil packet)*
  • Pixi by Petra Book of Beauty Touch of Blush Blush Palette
  • Pixi by Petra Glow Tonic x 2 (sample size)*
  • PUR Eye Polish in Caviar
  • PUR Double Ego Dual-ended Eyeliner in Swiss Alps* 
  • Pur~Lisse Blue Lotus Balancing Moisturizer
  • Pur~Lisse Blue Lotus and White Tea Treatment Sheet Mask x 2
  • Pur~Lisse Brightening Serum
  • Physicians Formula #InstaReady Super BB Filter BB Bronzer x 2
  • Physicians Formula Blush Trio x 2
  • Physicians Formula Insta Ready BB Cream
  • Physicians Formula Contour Bronze Trio
  • Rock Your Hair Moisture Madness Shampoo and Conditioner
  • Rock Your Hair Moringa Dry Oil Mist
  • Rock Your Hair Spray it Clean Dry Shampoo
  • Rock Your Hair Bombshell Big Hair Powder x 2
  • Royal and Langnickel Moda Total Face 7pc Professional Makeup Brush Set
  • Skinfix Hand Repair Cream
  • Skinfix Ultra Rich Body Butter (sample)*
  • Smashbox Step-by-Step Contour Stick Trio
  • Smashbox X-Rated Mascara (sample) * 
  • Smashbox Hydrating Primer*
  • Tarte the Tartiest Lash Paint Mascara
  • Tarte the Tartiest Lash Paint Mascara*
  • Too Faced Better than Sex Mascara
  • Too Faced Born this Way Concealer in Light Medium*
I only went on Saturday. At the end of the day, it felt like I had walked a gazillion miles. So, I missed the booth samples for Absolute New York, Benefit, Crown Brushes, Evelyn Iona, and Essence. 


  • Attendees were provided with a "passport" with perforated rip-apart tickets to redeem samples and products at each of the brand booths. 
  • Some brand booths had additional product for sale. 
  • Attendees were not provided with a tote bag to carry their goodies around. TIP: BYOB (bring your own bag). 
  • Some brands require some sort of follow or post on social media in order for you to redeem your swag. 
  • The most popular brands like Tarte, Too Faced and Benefit had wait times anywhere from 30 minutes to an hour long. For both days, there was also a gift bag distribution to redeem additional goodies. 
  • Attendee tickets are $200, though there are early bird deals and coupon codes. 

Everything for creators was the same as regular attendees, with a few more perks: 
  • For creators, there was also a "concierge" program. In a nutshell, the program was a 30 minute tour featuring three brands to jump the line and meet the public relations and marketing people from the brands. This was a huge advantage (I went on 3 tours and saw 9 brands in 1.5 hours) but I didn't find out about sign-ups until I got there. By then, sign ups were pretty much full, so I had to wait in line with almost everyone else. 
  • Creators are invited to attend the Ipsy Open Studios Cocktail Party on the Saturday. At the party, there are less people and you can get one-on-one time with influencers. 
  • Creators get their swag at the party, rather than at the conference itself. 
  • If you're a creator and a member of IpsyOS, Generation Beauty tickets are free. 
 It's @StayGorgeousLC!

#InstaReady with @SachieTV

All in all, a fabulous time. Yes, the lines were long but the swag was good and the company was great. Until next time, Generation Beauty! 

Were you at Generation Beauty Toronto? 

Thanks to IpsyOS, I attended Generation Beauty free of charge (and had a fabulous time). 

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